The Amazon Fire Phone hit the virtual shelves last week, and it appears that despite what the critics have said, people are actually buying the phone. The standard-issue Fire Phone has been Amazon’s top-selling mobile phone all week.
Amazon has had a lot of success with their original devices, such as the Kindle and Fire TV (both are often near the top of the bestseller list). The sales may have to do with the fact the Amazon has been using the top slot on their homepage to advertise their new smart phone.
Since Amazon has not disclosed sales figures it is difficult to tell how it is doing against its competitors. However, we can always rely on the Amazon customer reviews. Currently the phone has a rating of 3.3 out of 5 stars. Of its 311 reviews 46 of them were from customers who returned the phone. But what phone is first released without a few problems?
According to market research, because Amazon does not sell a large amount of smart phones, the top selling spot is not a great accomplishment. According to NPD Group, “Amazon is not a factor in sales of smartphones in the US.”
Is it possible that people actually want to try this phone? Yes! Now matter what the critics are saying people are still buying the Amazon Fire phone. Whether they stick it out and keep the phone over the long term, that’s another story.